Reasons to Prefer Direct Mail Marketing Over Email Marketing While technology has changed the ways how companies adopt direct marketing strategies today, it has not actually eliminated the direct mail marketing industry. On the other hand, the introduction of web technologies has transformed the direct mail marketing

April 10, 2016, got marked as a prominent date as the USPS introduced reduced postage rates on Mailing Service products including Standard Mail®, Periodicals, and First-Class® Mail. Notably, the postage rate has been reduced by an average 4.3 percent and this reduction will apply only to the widely-used mail including letters, postcards, and large envelopes/flats and will not impact the postage rates of Priority Mail® and parcels/ packages as the rates for USPS shipping services were already adjusted on January 17, 2016.

As digital methods continue to dominate the marketing initiatives of businesses in the present-day business landscape which is highly shaped by networked intelligence, businesses that are still deploying traditional direct mail is more likely to feel outcompeted by the ones that have adopted the digital marketing route

The new requirements for package tracking which the United States Postal Service ® (USPS®) introduced last year have important implications for postage meter users. Postage meter users can qualify for Commercial Base Pricing (CBP) rates only if they include an Intelligent Mail Package Barcode (IM®pb) on USPS package shipments.