Reasons to Prefer Direct Mail Marketing Over Email Marketing While technology has changed the ways how companies adopt direct marketing strategies today, it has not actually eliminated the direct mail marketing industry. On the other hand, the introduction of web technologies has transformed the direct mail marketing
Read more →April 10, 2016, got marked as a prominent date as the USPS introduced reduced postage rates on Mailing Service products including Standard Mail®, Periodicals, and First-Class® Mail. Notably, the postage rate has been reduced by an average 4.3 percent and this reduction will apply only to the widely-used mail including letters, postcards, and large envelopes/flats and will not impact the postage rates of Priority Mail® and parcels/ packages as the rates for USPS shipping services were already adjusted on January 17, 2016.
Read more →Hasler IN700 for Mid-Range Mail Volumes In our review of mid-range postage meters, the Hasler IN700 Series came in as one of our top picks. It boasts processing speeds of up to 140 letters per minute, and with dynamic weighing is only slowed down a bit to
Read more →Hasler IM5000 Postage Meter Designed for High Mail Volume The IM5000 boasts itself as the new choice in high volume mailing systems, and following our review of the machine, we have to say our team was pretty impressed. The designers went out of their way to include
Read more →As digital methods continue to dominate the marketing initiatives of businesses in the present-day business landscape which is highly shaped by networked intelligence, businesses that are still deploying traditional direct mail is more likely to feel outcompeted by the ones that have adopted the digital marketing route
Read more →The PostBase Mini brags that it is the first and only small business postage meter that includes Intelligent Mail Indicia (IMI), which is the most secure form of imprinting and postage data from the USPS. In our review, we especially loved the little color touch screen that made operation of this little machine very intuitive, and in FP’s words, “as easy as. . .
Read more →The mailstation2 is lightweight and compact, making it ideal for small businesses and home offices that don’t have a lot of room to spare for bulky equipment. It is inexpensive to rent, so in most cases it should actually save you money on postage every month, not to mention time and hassle. This is a small machine, and manual feed, so the efficiency tops out for operations mailing around. . .
Read more →Can Data-Pac The Curve Handle Your High Capacity Mailing? The Curve was definitely one of the top postage meters our team spent time reviewing, and with capabilities of processing over 11,000 pieces of mail per hour, the production level on this system is truly impressive. The unlimited
Read more →The Connect+ 3000 Pro is fast and very high powered, capable of processing speeds exceeding 18000 pieces per hour, making it one of the fastest machines on the market. Because of this, you can expect to pay a bit more for this top-of-the-line model, but for businesses that demand a. . .
Read more →The new requirements for package tracking which the United States Postal Service ® (USPS®) introduced last year have important implications for postage meter users. Postage meter users can qualify for Commercial Base Pricing (CBP) rates only if they include an Intelligent Mail Package Barcode (IM®pb) on USPS package shipments.
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