The success of your online business depends on how well your shipping policies are described on your website and how strong your efforts are to make your customers understand your policies correctly. By having your shipping policies properly defined, you will not only allow your customers to set their expectations, but you will also be able to defend your position should any dispute arise. While copying the policies of another business or your favourite shipping carrier may seem to be an easy fix, it is always better to get your own policies drafted and customized.

There is no doubt about the fact that postage meters allow business owners to streamline their mailing processes and to send mail in faster and cheaper way. However, some postage meter companies include hidden costs in their rental packages which reduce or even nullify the postage meter’s cost saving advantages. If you are looking to sign up for a postage meter rental service, you should be aware of the possible hidden costs that your provider may charge you with so that you can avoid making ‘costly’ mistakes.

Different buyers behave differently online, inspiring the evolution of e-commerce and the creation of better customer-oriented business ideas. Whatever their buying preferences and patterns are, customers tend to look for one common thing to enhance their shopping experience and it is nothing other than free shipping! In fact, you can try using a free shipping offer to boost sales with a comScore report claiming that 81 percent of customers are more likely to view free shipping as a top priority, 93 percent of customers will adopt certain measures, such as adding more items to the cart or searching online for promo codes, in order to be eligible for free shipping, and 83 percent of customers will decide to wait for two additional days if the seller makes a free shipment offer.

Reasons to Prefer Direct Mail Marketing Over Email Marketing While technology has changed the ways how companies adopt direct marketing strategies today, it has not actually eliminated the direct mail marketing industry. On the other hand, the introduction of web technologies has transformed the direct mail marketing

April 10, 2016, got marked as a prominent date as the USPS introduced reduced postage rates on Mailing Service products including Standard Mail®, Periodicals, and First-Class® Mail. Notably, the postage rate has been reduced by an average 4.3 percent and this reduction will apply only to the widely-used mail including letters, postcards, and large envelopes/flats and will not impact the postage rates of Priority Mail® and parcels/ packages as the rates for USPS shipping services were already adjusted on January 17, 2016.

As digital methods continue to dominate the marketing initiatives of businesses in the present-day business landscape which is highly shaped by networked intelligence, businesses that are still deploying traditional direct mail is more likely to feel outcompeted by the ones that have adopted the digital marketing route